SEO

7 unbelievable social media moves

Check out the latest article I wrote for iMediaConnection – 7 unbelievable social media moves

Why you can’t calculate an ROI in social media – and that’s okay

I hear this a lot at the conferences/events I attend: “How do I calculate a ROI in social media?” “How do I go back to my manager and justify the spend we did in social media” “Why should get I get involved if I can’t accurately determine its value” In a corporate world of ever [...]

Getting visitors to share your content

One of the interesting new trends/challenges to the digital marketer is being able to convince website visitors to share content. With the new corporate emphasis on SEO, linkbuilding and link backs are becoming more and more desired goals for digital marketing campaigns. Here’s a few tips on how to get visitors to share content. 1. [...]

Google mayday update and long tail traffic

Hope everyone enjoyed their memorial day weekends. I’ll be back this week with a few more blog articles that were suggested to me by my readers. And keep sending me topics you’d like me to write about – ben @ bencathers.com. In the mean time, the good folks at Search Engine Land have an an [...]