Social Media

This is (probably) why your social media campaign is failing

It sometimes boggles my mind seeing some of the social media campaigns out there. While many brands do it great (Starbucks, Jetblue, Dell, Pepsi all come to mind), there are also many campaigns that just simply are bad. Blank facebook pages. No twitter entries for two months. Customer service and sales questions left unanswered. No [...]

Why you can’t calculate an ROI in social media – and that’s okay

I hear this a lot at the conferences/events I attend: “How do I calculate a ROI in social media?” “How do I go back to my manager and justify the spend we did in social media” “Why should get I get involved if I can’t accurately determine its value” In a corporate world of ever [...]

Getting visitors to share your content

One of the interesting new trends/challenges to the digital marketer is being able to convince website visitors to share content. With the new corporate emphasis on SEO, linkbuilding and link backs are becoming more and more desired goals for digital marketing campaigns. Here’s a few tips on how to get visitors to share content. 1. [...]

Defining your social media goals

I’ve touched on this subject before, but defining your social media goals is an important part in the process of establishing a social media campaign. When you define your social media goals, you can begin deciding on which types of social media your brand should be focusing on. Here are some tips on how to [...]

Who needs to be more aware – agencies or brands

At the iMedia Summit, I did a video interview where I answered questions about the roles of brands and agencies in the social media process. One of the questions really peaked my interest and I decided to expand on the answer further. This is the original question: “In your opinion, should brands be at the [...]