Uncategorized

7 unbelievable social media moves

Check out the latest article I wrote for iMediaConnection – 7 unbelievable social media moves

My latest posts on the personalbrandingblog

Blogging on my personal sight has been a bit delayed due to some writing obligations and some exciting news I’ll be announcing soon. Until then, please enjoy these guest blog posts I wrote for the PersonalBrandingBlog: Branding Rules for Every Entrepreneur Why should an entrepreneur brand themself?

Does social media belong in PR or marketing divisions?

Time to stir up another social media debate -  does social media belong in a marketing or PR division? Or both? Or neither? The answer, just like the answer to many social media questions, is “it depends.” Social Media should belong in the marketing division if the purposes of your social media activities include the [...]

Back from vacation.. new posts soon

I am back from a wonderful vacation in Jamaica and I’ll be posting new content soon

This is (probably) why your social media campaign is failing

It sometimes boggles my mind seeing some of the social media campaigns out there. While many brands do it great (Starbucks, Jetblue, Dell, Pepsi all come to mind), there are also many campaigns that just simply are bad. Blank facebook pages. No twitter entries for two months. Customer service and sales questions left unanswered. No [...]